About

Erik Throndsen, MS
Innovation Leader · Mr. Beverage & Beyond

I turn bold ideas into bottles on shelves. Over 20+ years in beverage, I’ve done everything from reformulating Sparkling Ice to natural colors and zero sugar to building innovation labs and launching everything from energy to hydration, alcohol to premium.

What guides me isn’t just growth. It’s curiosity, resilience, accountability, execution, and collaboration. These values shape how I lead teams, build partnerships, and help brands create products that not only sell but also stand for something.

My work extends beyond beverages. I’ve helped companies tackle rainwater capture, ESG reporting, and sustainability strategy. Basically, if it flows, fizzes, or fuels change
—I want in!

Erik